Growing up in an environment surrounded by toys and the 80’s cartoons, Chun Woei has long found his aspiration and inspiration in TV. At a young age, he has been aiming to be a graphic designer. After years of experience in the advertising industry, Chun Woei has started to be involved in the job scope of graphic design, digital illustration, motion graphic design, animation, and visual effects. In 2005, Urban-cr3atures was born out of a passion for creating new design styles and trends based on the cultural identity principle. Chun Woei founded Urban-Cr3atures which treated creative works as his playground, where he finds satisfaction from his works in experimenting with weird approaches to create and develop original and fun new ideas. With this approach over the years, Urban-cr3atures have produced a range of original designer’s products from clothing to toys.
