In a groundbreaking collaboration, Giclee Art and Arteesan signed a Memorandum of Understanding (MOU) yesterday at the ArtiKarya launch event in Penang. The partnership aims to integrate ArtiKarya into the Arteesan platform, creating an all-encompassing, digital ecosystem that empowers artists to protect their intellectual property rights, showcase their work, and expand their reach to global audiences.

Arteesan is a revolutionary digital platform offering artists an end-to-end toolkit for creating, showcasing, and selling physical and digital artworks. With the incorporation of ArtiKarya, a talent development & art reproduction program for emerging artists in Malaysia, artists can look to make their art accessible to a wide audience, with quality giclee reproduction that also comes with RFID & NFT-powered digital certification with the assurance of protecting their creations from unauthorized copying or sales. NFT-COA also benefits collectors and buyers by providing a way to verify an artwork's origin, increasing its market value and desirability.

The MOU signing was witnessed by esteemed guests, including Mr. Lee Khai, Chairman of the Penang State Art Gallery, YB Muhammad Bakhtiar, Chairman of MyCreative Ventures, Puan Zainariah Johari, Head of Arts, Culture, and Public Spaces for Yayasan Hasanah, and Mr. Kenny Ng of Penang Art District.

This alliance between Giclee Art and Arteesan marks a significant step forward for the art world, offering artists unparalleled opportunities to protect their intellectual property, increase the value of their work, and share their creations with a global audience. As art and technology continue to intersect, this partnership paves the way for a more secure, accessible, and inclusive future for artists worldwide.